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Daring to transform

Leading the autonomous cleaning revolution

Nilfisk has a clear vision. The historic Danish company wants to take the lead within intelligent cleaning to make their customers’ business smarter. Nilfisk has always been about high-quality products, and satisfied customers are first priority at Nilfisk’s HQ in the outskirts of Copenhagen. Yet technology is altering customer interaction and fostering digital opportunities, forcing Nilfisk to constantly adapt to the changing landscape. At the same time, increasing machine commoditization and a rise of ‘good enough’ products challenge premium players to move beyond-the-product to sustain margins. At Nilfisk, they respond by moving Nilfisk Next.

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a changing

Casper Brorsen – Nilfisk

Sophisticated customers

A digital everyday

The sophistication of customer demands rise exponentially with digital innovation, and Nilfisk customers are not merely looking for products, but instead solution partners who co-innovate and co-create leading intelligent cleaning services. Digital must permeate processes end-to-end, all the way from improving timing of deals and services to solutions utilizing big data and robotics for efficiently managing operations. Nilfisk has already introduced its autonomous scrubber ‘Liberty’, collaborating with three of the world’s largest facility providers, while the partnership with Blue Ocean Robotics is driving intelligent leadership.

“We need to drive value from connectivity while being a leader within autonomous …”

– Casper Brorsen, SVP

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Going Next

Ain’t no boiling frog

Nilfisk’s vision stands on three core pillars, namely that the company wants to be global, a solutions partner and lastly take digital leadership. Easier said than done. Nilfisk Next is the dynamic strategy. A dual transformation split into four actions, if you will – it is about driving the core business to peak profitability while building the future of cleaning. Next will harmonize, simplify and standardize global processes to drive leverage. Next will drive organic growth, supporting both existing and new areas and optimizing go-to-market. Next will optimize the business’ digital tools, with a focus on internal processes and the two new growth engines, servitization and autonomous. The fourth and last element of Nilfisk Next is a critical one, since it relates to the strategy activation, for which success is highly dependent on alignment and broad-based organizational buy-in.

“Nilfisk NEXT is about taking an ambition and bringing it in to execution mode to lead the intelligent cleaning revolution

– Casper Brorsen, SVP

Activation strategy

Transforming the townhall

For no good reason, strategy activation is often less of a
priority among large corporations. With Next, activation is
made a priority, and Nilfisk has focused management
attention and invested resources into successful execution.
Nilfisk has killed the traditional town-hall meeting and
replaced it with a digital platform, making strategy come to
life with speed and at scale – across the entire, multinational
corporation. Through curiosity and with a wish to invent, the
activation strategy has unfolded as an unmatched success, in
which 500 employees committed 30 minutes per day for 10
days to discuss Nilfisk Next. Nilfisk achieved a +90%
completion rate and +95% identified themselves as highly
committed to the direction. Now it is all about keeping
momentum, and Nilfisk is not going to watch it happen –
Nilfisk will make it happen.

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