Searching while executing

Executives are facing the challenge of having to uncover plausible futures, launch new businesses and rewire their core through data and digital in the search for new profit pools and business models – meanwhile managing the present and timely releasing practices of the past.Navigating in this ambiguity is no easy task. It requires an ability to execute the current business to peak profitability while responding to a new type of questions with an agile, explorative and innovative approach that draws on behavioral science, technology, and data.


We call this #NewStrategy.