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Mads Lund


Mads is an experienced strategist with ~10 years of experience from management consulting and as an entrepreneur.
In EY-Parthenon (EYBOX) Mads has specialized in Growth Strategy (organic and in-organic), Commercial Due Diligence, and Strategy Execution (making the strategy happen). He has worked for a mix of SMEs and large corporates across the Nordics with global reach. Mads has also been outplaced 1.5 years to our Dubai branch, working across the Middle East and Northern Africa. Prior to joining EYBOX, Mads founded and exited a tech start-up with a pan-European reach, where he successfully managed the daily operations and several rounds of funding from prominent investors.
Mads holds a MSc in Economics and Business Administration (cand.merc.) from Copenhagen Business School, where he also created and taught the MSc elective course: “Go to market strategies for startups and Innovative Products/Services in the Digital Era