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Josefine Laigaard


Josefine is a rare hybrid, combining her analytical skills with creativity, being both a business strategist and experienced designer. Additionally, she is founder of her own design company and has worked with product development and design for the past 4 years – represented by some of the most renowned international retailers.
Throughout her studies Josefine has worked as a research assistant supporting digital innovation research projects. During the final year of her studies, Josefine dedicated her 9th semester and her Master Thesis to the digital agency Valtech, assessing and exploring the innovation performance at consultancy businesses based on organizational ambidexterity.
Josefine was the first employee at EYBOX and based on her passion for consumer and retail products and her strong analytical mindset, she has assisted on major M&A – and digital transformation projects for prominent clients. Additionally she helps to drive the #NewStrategy Community within EYBOX.