Anyone doing business today is doing it in an environment buffeted by shifting commercial models, changing consumer behaviors, and a host of new, agile market entrants. Behind all this, wider political, technological and environmental factors exert deeper, more seismic forces on the worldwide landscape of enterprise.
The most significant of these forces has been that of digitization, which has hastened globalization and transformed every aspect of commerce from product origination, through supply chains to customer experience. Any business hoping to survive, much less thrive, in this transformative age now needs to consider the impact of digital from every angle.
Of course, acknowledging the problem is not the same as solving it. “Most mature multinational enterprises recognize the need to plug into new trends, to listen for weak signals in their ecosystems and to bring the outside in. That’s not the hard part,” writes Liz Bolshaw, Lead Analyst for EY Global Growth Markets.
With that in mind, four digital professionals from across EY here give their views on how businesses can best respond to disruption.